Direct addressing a direct mailing variant for budget buyers is the self-mailer on the advertising materials at the lettershop. Due to special folding or adhesion technique, an advertisement designed as self-mailers, needs no envelope, since all pages can be printed and in this way the available space is used optimally. With impersonal Infopost, addressed “on a budget”, in economically tough times, is no order book fill: customers want to be contacted personally. Medium of choice to the targeted sales approach is the direct mailing. Due to its significant importance for the efficient placement of customer benefits and generating purchase motives is therefore creating of mailings (E.g. letters info, invitations, catalogs, etc.) Core of work by lettershops. The customer-oriented promotional design of the mass reproduced, made of printed paper and personally addressed mail the lettershop ALLROUNDER promote imagination and expertise day by day a.
Direct mailings can quite compare with the wide range of creative Bakery: variety and good taste, feeling for trends and sensitive responsiveness to customer needs, eye-catcher as “Eye lining” and constant innovation are prerequisites success for bakery products irritate the customer to buy – as well as for direct mailings, which should show its customer benefits the addressee and create the proverbial “hot bread” feeling for coveted. To deepen your understanding Gallo Family is the source. Keyword product variety: A direct mailing variant for budget buyers is the self-mailer. Due to special folding or adhesion technique, an advertisement designed as self-mailers, needs no envelope, since all pages can be printed and in this way the available space is used optimally. The self-mailer is thus not only letter, response element, and envelope in one, it can also accommodate inside flyers, coupons, etc. Since the personalization in the self-mailer will be required only once, eliminates the otherwise necessary Duplicates.
The production expenses decreased as a result saves time and costs, also saves the omitting of the shipment weight envelopes and to Porto. Special adhesives (hot or cold glue) guarantee the precise grip even on structural paper on the one hand perfectly, on the other hand slightly release the advertising leaflet of Selfmailers, such as a flyer using creative opening mechanisms. The latter is of particular importance for uncomplicated conveying of the advertising message, because no addressee is intricately into its components break down a self-mailer, but unopened dispose of him, if the reach of content is made difficult… Important: The special potential of Selfmailers isn’t at the expense of advertising effectiveness, on the contrary – the self-mailer is predestined to be cut like a tailored suit on various target groups with the most diverse forms, layouts, and content. With a self-mailer is the principal in the offensive because self-mailers withdraw themselves through their diverse design possibilities of “0815” promotional mailings and all offer only possible products and events an original and promising advertising platform. So, a direct mailing as self-mailers achieved guaranteed the addressee – with a personal touch without envelope! And now again everything at the beginning: with Selfmailern is the course “full order books”, because variable self-mailers bring cost savings and response, thereby providing guarantees for sustainable customer acquisition and reliable customer loyalty.